You are currently viewing Fitoor brings modern wood fired Indian dishes to Santa Monica
Representation image: This image is an artistic interpretation related to the article theme.

Fitoor brings modern wood fired Indian dishes to Santa Monica

Exploring the bold flavors and aromas of India, one dish at a time.

The Concept Behind Fitoor

Fitoor’s concept is rooted in the idea of exploring the diverse and rich culinary traditions of India. The restaurant’s founders, who are Indian-American, drew inspiration from their own cultural heritage and the vibrant street food scene in India. By bringing this unique perspective to the coast of California, Fitoor aims to introduce Americans to the bold flavors and aromas of Indian cuisine. Key elements of Fitoor’s concept include: + A focus on wood-fired and grilled dishes, which are staples of Indian street food + A menu that showcases a variety of regional Indian specialties + A commitment to using high-quality, locally sourced ingredients + A welcoming and inclusive atmosphere that celebrates the diversity of Indian culture

The Menu

Fitoor’s menu is a love letter to the diverse culinary traditions of India.

“We want to show that Indian food is not just about spices and curries, but about the culture, the history, and the people behind it.”

The Story Behind ROOH Progressive Indian and Alora

ROOH Progressive Indian and Alora restaurants are the brainchild of Vikram and Anu Bhambri, a husband-and-wife duo who have been working tirelessly to change the perception of Indian food in America. Their journey began several years ago, when they realized that Indian cuisine was often misunderstood and misrepresented in the US.

The Problem with Indian Food in America

  • Indian food is often associated with bland, spicy, and unappetizing dishes. The cuisine is frequently reduced to a few popular dishes like chicken tikka masala and naan bread. The cultural and historical context of Indian food is often overlooked or ignored. The Bhambris’ vision is to challenge these misconceptions and showcase the diversity and richness of Indian cuisine. They aim to educate Americans about the various regions, ingredients, and cooking techniques that make Indian food so unique. ### A Journey of Discovery*

    • A Journey of Discovery

  • Vikram and Anu traveled extensively throughout India to learn about different regions, ingredients, and cooking techniques. They discovered the unique flavors and ingredients of the southern region, the spicy flavors of the north, and the delicate flavors of the east. They learned about the various cooking techniques, such as tandoori cooking and biryani-making. Through their journey, the Bhambris gained a deeper understanding of Indian cuisine and its cultural significance.

    Dishes at Fitoor that highlight that goal include the hefty Lamb Shank Rogan Josh, made with pickled onions, greens and served in its red broth. It’s a traditional dish from Kashmir. “The shank is very tender, it looks really spicy but it’s not very spicy,” Vikram Bhambri said. “You are basically tasting a piece of Kashmir when you bite into this dish. It’s got warmth, it’s very flavorful with the combination of the lamb meat and sauce. The first impression is just an explosion of flavors in your mouth,” he added. They also take inspiration from Indian street food with dishes like the Bombay Papdi Bhel.

    Bringing Indian Cuisine to the West Coast with Authentic Flavors and a Vibrant Atmosphere.

    The Concept Behind Pitoor

    Pitoor’s concept is centered around the idea of bringing Indian cuisine to the West Coast. The restaurant’s founders, who are Indian immigrants, wanted to share their culture and traditions with the local community. By introducing authentic Indian flavors and dishes to the area, they aim to create a unique dining experience that showcases the diversity of Indian cuisine.

    The Menu

    The menu at Pitoor is a reflection of the restaurant’s commitment to authenticity. It features a variety of dishes that are both traditional and innovative. Some of the standout items include:

  • Puffed rice, a popular snack in India, served with a side of chutney
  • Chicken Tikka, marinated in a blend of spices and yogurt, grilled to perfection
  • Jalapeño Pizza, a unique twist on the classic Indian dish, featuring spiced chicken and jalapeños on a crispy crust

    • The Ambiance

    The ambiance at Pitoor is designed to transport customers to the vibrant streets of India. The restaurant’s decor features colorful textiles, intricate patterns, and traditional Indian music. The atmosphere is lively and welcoming, making it the perfect spot for a night out with friends or a romantic dinner.

    The Service

    The service at Pitoor is attentive and knowledgeable. The staff is well-versed in the menu and can make recommendations based on individual tastes.

    The Misconception About Indian Cuisine

    When it comes to Indian cuisine, many people assume that it’s all about spicy dishes and beer pairings. However, this assumption couldn’t be further from the truth.

    Leave a Reply